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James Ward
Executive Creative Director

James Ward

Chief Creative Officer

James leads a team of internationally recognized creatives. He’s helped develop voices and brands for companies like Nestle, GlaxoSmith Kline, BMW, American Iron Horse and Garden Ridge while at Publicis, Dallas; the YMCA, ServiceMaster Clean and Valent USA at archer>malmo, Memphis; and worked on a wide variety of businesses from Continental Tires to Ortega. He swam the relay legs for the winning Memphis in May Triathlon team twice, in 2009 and 2007. He was then forced into early retirement after suffering fatherhood.

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Theckla Pope
President, Head of Accounts

Theckla Pope

President, Head of Accounts

Theckla is a talented strategist and integrator of advertising campaigns. Setting
the appropriate stage for brands and closing the loop on making sales, she helps
keep teams on-strategy and working the hardest for brand and client, often with
award-winning results. She formerly worked at Laird + Partners, New York
developing campaigns for Gap. Prior to that Theckla worked on the DHL account
at Ogilvy & Mather. She is a past president of the Charlotte AAF and once hit a
volleyball so hard it exploded into dust.

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Nick Fry
Head of Digital

Nick Fry

Head of Digital

Nick is a creative strategist, designer and storyteller with over a decade of experience in the digital landscape, bringing a proven knowledge of creative thinking, vision, communication and design with an emphasis on brand strategy and user experience to every project he works on. Altogether, the result is that Nick creates meaningful work which empowers great brands to tell better stories. He also performs in the Cornelius area in a duet with his wife Daniella, and allegedly once sang (and held) an E# note for three solid minutes. Allegedly.

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Tracy Fitzgerald
Director of Project Management

Tracy Fitzgerald

Director of Project Management

Tracy was born in Washington, D.C., raised in Indiana, and graduated from Ball State University with a B.S. in Journalism (Advertising Sequence). Prior to joining the Saturday team, Tracy was traffic/project manager for the launch of the North Carolina Education Lottery and the Charlotte Bobcats (now Hornets). In her spare time, you can find her closely following college football (go Gamecocks!—her words, not ours) or catching professional games at as many NFL stadiums as possible. She is lovingly referred to as a Milestone-Keeping Warlock.

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Esmè Market
Director of Finance

Esmè Market

Director of Finance

Esmé Market was born in Johannesburg, South Africa, and lived there until she turned six, when her family moved to New Hampshire. There she worked at her parents’ general store, the only one in a 12 mi. radius of town. She received her B.A. from the University of West Florida and an accounting degree from Manatee Community College. She has been with Saturday since 2014 as our Billing and Office Manager. She is the proud mother of a genius, college-aged daughter and has been a Charlotte resident since 2012. Imelda Marcos once got lost in Esme’s shoe closet.


OurFocus

We create strategies and advertising for Saturday Brands—the kinds of  brands you seek out on Saturday, the day of the week when you do what you love most.

WhySaturday?

Saturday, the day, is when you do what you’re passionate about. Saturday, the agency, is about creating passion around brands, and creating advertising and experiences that people truly enjoy interacting with. Simple as that.

OURCapabilities

Brand Strategy & Identity Development
Website & Development
Digital Marketing
Advertising
Ecommerce
Social Strategy & Management
Public Relations
Media Planning, Placement, & Stewardship

OurSPecialties

Creative Innovation

We’re always looking for creative solutions to our clients’ problems. That means we craft amazing, inspiring, and award-winning work™ but it also means we push the envelope and suggest unexpected creative approaches and strategies as well.

Digital Strategy & Design

Our team creates amazing website experiences for audiences and clients alike, formulates truly awesome social strategies, builds thoughtful and highly effective lead gen campaigns, and then designs digital journeys, ads, and posts that inspire people (and inspire them to act.)

Insights Development

Data and research are only as good as the insights you pull from them. We have a level of tenacity, sleuthing and creativity that come together in a way that draws actionable insights from research and data. We really get to know our clients and their businesses (including operations) so that we can find opportunities, sometimes in places no one looked before. We get to know audiences and truly understand what motivates them. And we stay latched on—we keep looking for insights that might impact our campaigns, or even our clients’ businesses, before, during, and even after a project ends.

Audience Intelligence
& Community Building

In addition to a deeper level of insights gathering about audiences, we have years of experience testing messaging, discovering nuances and finding new opportunities with audiences so that we can build more successful campaigns and inform future work. We’ve also been able to attract like-minded audiences with our findings and build and/or cultivate communities that enjoy passionate followings, thanks to our work.

OurTeam

Theckla Pope
President, Director of accounts , Partner>>
Esme Market
Director Of Finance >>
Katie leaf
Account Director