Meet Pam: Your New Flood Safety Hero

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

{{**Here is a Title**

[here is a link](https://google.com). This is something *that* i would love to see ***Done***. }}

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

{{As well as something like **this**.}}

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Charlotte-Mecklenburg Storm Water Services (“CMSWS” or “SWS”) serves an important function: protect and maintain important stormwater infrastructure throughout the City of Charlotte, to reduce flooding, minimize pollution and safeguard over 3,000 miles of area creeks and waterways.

While we support them with a range of initiatives, one of our personal favorites has been our Flood Safety campaign.

At its core, the goal of the campaign is a serious one: to increase public awareness of flood risks and flood safety via messages focused on floodplains, flood risks, flood insurance, and storm preparation. Flooding is a major threat to our City and the need to engage the public in safety messaging is ongoing. North Carolina, like many states, has seen an increase in heavy rainfall events. In fact, 2020 was the state’s second-wettest year on record, with more intense and frequent rainstorms that inundated neighborhood and at times caused intense & dangerous flooding.

Our Flood Safety Campaign built on the existing ‘Turn Around Don’t Drown’ tagline with new character who was as funny and engaging as she was educational.

Meet our “Turn around, don't drown” spokesperson—driving instructor Pam. 


Pam is a cross between Michael Scott from the office and Melissa McCarthy’s character from Bridesmaids with a little Sue, from Life Below Zero and flashes of Wanda Sykes thrown in.


She is dressed like a driving instructor of old, maybe partly looks like a gym teacher, but one thing is for sure: Pam is passionate about car safety and a nut about “turn around, don't drown.”


Besides using humor to disarm and cover some tough topics, this approach gave us the opportunity to revamp a popular saying and increase awareness of the importance of not driving through flood waters. 


Pam ran on TV, display networks, and paid and organic social. Not only did Pam prove to be educational, but she was memorable, lovable and most of all, engaging. 


In 2020, the campaign saw more than 1 million impressions across Mecklenburg County, with video completion rates of more than 75% on social. The campaign was also awarded the Top Overall Project to increase awareness of Flooding at the industry award show: National Association of Flood & Stormwater Management Agencies' annual conference!

Enjoy the campaign - and stay safe out there.


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