Superbowl 2020 Ad Breakdown

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

here we go

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

{{**Here is a Title**

[here is a link](https://google.com). This is something *that* i would love to see ***Done***. }}

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

{{As well as something like **this**.}}

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Our Favorites

Snickers. Fix the World

It made us laugh out loud. We never ignore that. The jokes weren’t even super fresh, picking on the selfie-influencers, but the fake buy-the-world-a-coke, feel-good commercial where the product just HAPPENS to make the world better takes a dark twist that makes it all worthwhile. It doesn’t hurt that the spot is homage to the famous“Hilltop” ad that Mad Men ended the series on. Heavy hitter talent, Luis Guzman just nails the delivery for the most deliciously dark humored punchline. It’s candy, it’s supposed to be indulgent. We make no apologies for loving it.

Hyundai: Smaht Pahk.

Not since the Hopper commercial (https://www.ispot.tv/ad/7d__/dish-hopper-anywhere)have we seen such a glorious embrace of the wicked awesome Southie accent(let’s face it, all of Mass.) "Pahked it!" We knew it was going to be good the second we saw Rachel Dratch and challenge anyone who claims they didNOT remember this was about the self-park feature.

Jeep: Groundhog Day

Only North Face and Patagonia sell the idea of an adventure lifestyle to people better. However, most of us are doomed to do the back and forth commute five times a week. But wouldn’t it be so much better, and so different every time if it was on a sick Rubicon suspension in a brand-new Scrambler? Uh, we mean Gladiator?

(Also, if you did not catch it—the spot actually ran on Groundhog’s Day. Looks like someone did their homework ahead of time and left a message on Bill Murray's legendary 1-800 number voicemail!)

NY Life: Love Takes Action

See, we don’t just like humor here.This commercial is a nice reminder of what’s important in life and that we all have responsibilities we need to take action on. Which addresses what’s probably the biggest barrier for new business for them: people’s inaction.We agapé it!

Stop “Aligning with my values” Un-Awards

Secret: Kick Inequality.

Kick inequality? Yes. This commercial: no. WTF just happened here? The entire stadium was tricked into thinking these were men, but when the players took off their helmets, they were women? The crowd sure doesn’t know a lot about this team they care so much about. Wait, no, it’s just the kicker and the holder? Huh? Combine a self-serving, trying-too-hard punchline and marry it with some god-awful acting and completely unbelievable crowd-reaction shots and this commercial stinks. No amount of deodorant can cover that.

Verizon: First Responders

First responders are amazing. The woman trapped on the bridge gives us chills, the smokejumpers—we are profoundly graced to have heroes in our lives. So, in one sense Verizon is right—Verizon and 5G aren’t the heroes. They’re just using them.

At best, this is a commercial that is trying to remind us that it’s not their service that’s amazing, it’s what it enables us to do. But they’re doing it in away that is saying, “5g saves lives, 5g improves medicine. 5g improves everything.” Maybe it does, but don’t whore out our nation’s heroes to make that point. Show us without riding the coattails of better men and women.

Budweiser: Typical Americans

Um, InBev, your strategy is showing.We get it. People who love craft beer are hurting your business and the good ol' American folks who think craft beer is snobby is your base. But trying to be cool, makes you uncool. Also, one slight comment further and you should just go ahead and start slapping a Fox News logo on your cans.

Google: Loretta

We like the idea of creating a how-tech-can-be-humanized message, but were somewhat confused by what was happening at first, then spent the rest of the night thinking up spoofs for what we would ask Google to remember for us. “Alexa, remember the time I woke up in Tijuana with a Barney tattoo.” Or screaming at the Alexa when it’s not understanding them properly. Wait, that was a different commercial...

Microsoft: Be the one.

Congratulations to Kate Sowers on being the first female offensive assistant football coach to lose the Superbowl. Sorry, we couldn’t resist. Of course, this is progress, sort of, but maybe (?) even more so than the tech world, the NFL is woefully non-equal.Seems like a bad place to be celebrating an equality “win.” (Did you see their100th video with all the team owners? We white balanced our cameras with that video.) The NFL even has to have their own special RULE so that owners will think about interviewing coaches of color—and they still don’t do it. Good luck to you Kate.

Fading Stars

Tide: Later

Crossover commercials, extended storyline—you went to the well one too many times with this gag, P&G. EvenCharlie couldn’t save you, although he made it at least a little more watchable. That voice is incredible.

Little Caesars: Sliced Bread

We miss Cliff Freeman. This spot was a far cry from the hilarious pizza commercials Little Caesars used to putout. So, instead of the Superbowl spot, we leave you with a more recent spot that was more up to their standards:

You can see all the 2020 commercials here:

https://www.vulture.com/2020/02/super-bowl-commercials-2020.html

 

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